Lateral Thinking by Edward De Bono

Edward De Bono, the psychologist who became famous for writing the six-thinking hats, came out with a seminal book called lateral thinking in 1967. This book perhaps marked the beginning at exploring the creative process per say. The book delved into the details of exploring the method behind the madness – or so to speak how the quirk gives rise to an idea in the long run. The book took a radical approach towards generating an idea – using reasoning and avoided the traditional approach of nurturing idea using logic. An offshoot of the lateral thinking was critical thinking approach, where value statements are made errors are discovered in the same. The error helps eliminate the clutter and help blossom the idea further. There were other tools that were suggested by the psychologist – these include Random Entry Idea Generating Tool, Provocation Idea Generating Tool, Challenge Idea Generating Tool and Concept Fan Idea Generating Tool. These tools were designed to break current thinking patterns; search for new ideas; produce better output from ideas and generate ideas while keeping the real world constraints in mind. This book and other business books are available at the e shop, homeshop18.com. Buy the book from the online bookstore – homeshop18.com for Rs.194, with a 35% off on MRP.