Chris Anderson brought out the idea of a Long Tail in the Wired Magazine. He extended the idea into a popular book titled – the Long Tail. An observed phenomenon that is shaping the online business of today; it is a sea-change from how the business traditionally thrived and flourished. Here the fundamental concept is about small or niche product making enormous contribution to the bottom line. As the online business grows, we see buying choices are more and more governed by selective consumer preferences. It is the democratisation of retail as an industry in an online environment.
The internet provides huge amount of shelf space for online businesses. The product are never required to be displayed physically, rather the digital impressions are projected across the screen through the world-wide-web. This makes for an individuals and small groups of people swearing affinity to a specific product or brand. When extended long-term, these individual provide a sure-shot audience for a specific brand and many such products can spell success for online retail businesses. This book and other business books are available on the e-shopping website, homeshop18.com. Buy book online on homeshop18.com for Rs.260, with 20% off on the MRP.
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