The Predictably Irrational is written by the behavioural economist Dan Ariely, going by his life’s work, Dan has come out with some interesting anecdotes on life events in general. The writer is scholar in psychology and behavioural economics and presently teaches in Duke University in North Carolina. Interestingly, this writer has no formal training in economics but, today, is considered one of the most well-known behavioural economists in the world. The theme of the book is that by repeatedly getting exposed to certain kind of variables you posses better way to develop the rational thinking patterns and learn to avoid the pitfalls, when it comes along in the future. The book is based on 8-seperate factors that has an influence on decision making in the long-run in any domain where there is need to balance various variables at a single instant of time. The book and other such business books are available on the India shopping website, homeshop18.com. The online shopping site homeshop18.com has a selection of good business books, which can engage the active business mind.
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