Sheena Iyengar happens to be professor in Columbia University and is considered a leading expert in choice. There are fundamental questions which have haunted us since quite some time of how we make the eventual choices in our lives. Is it cultural driven or our best interests always considered and the most important the amount of control we have on the choices we make. There happens to be complex relationship between choice and freedom and at times the unpleasant tends to overcome us, even after having considered all the options.
The author touches upon most of the itchy topics that govern our lives – right from unwatched TV programs to confusion over selecting health-insurance plans. The books serves it purpose by spelling out there are both visible and invisible forces that shape our lives. Hence, life is all about making the all important choice – one at a time. This book and other business books are available on the on line shopping website – homeshop18.com. The teleshopping website offers the book for Rs.349, with a 30% off on MRP.
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