The book presents in brief 100 new business ideas and companies which adopted them to succeed. The book has been written in an eloquent manner and contains – interesting, though-provoking ideas used in successful business. For an entrepreneur, searching for the next big idea – the book could be a good starting point to begin with. The ideas in the book are inspiring – some happen to be exceedingly simple and others are based on detailed research. The growth of the idea and the eventual mapping till the fruition of the idea is mentioned briefly in the book. The book is anyone who would like to stay ahead of competition, willing to take a risk or want to undertake an experiment to bring his or her own ideas to life. This book and other business books are available on the on line shopping website – homeshop18.com. The teleshopping website offers the book for Rs.120 and offers 20% off on the MRP.
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